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What Is Closed Loop Marketing?

 

CLM (Closed Loop Marketing) allows you to improve your marketing efforts through customer driven data which you collect on their behavior and history. You’re “closing the loop” between company and customer as well as between your marketing and sales by developing highly targeted, laser focused, marketing materials based on data collected.

 

It’s a way to connect with your customers in ways that regular marketing can’t do anymore and using the data generated from potential customers to optimize your marketing campaigns and drive sales.

Here’s how...

So let’s say you’re the marketing manager of your company (if you’re reading this then you should be), and you get your sales force and marketing teams to collaborate on a presentation for your sales team to present to prospects.

It...is...perfect.

So you send the presentation off to the CLM platform server and assign the presentation to your best salespersons' iOS or Android device to present to the customer. (By the way, Cyclosee does exactly this)

The sales rep gives an awesome presentation to the customer while the presentation actively (and automatically) tracks all the data on the actions executed during the presentation such as e.g. which video was seen, the PDF file opened, which slide was seen and etc.

Here’s the important part, where you’re “closing” the loop; what happens to all that data that was tracked? It gets sent back to the server which elaborates on that data with statistics in a graphical view.

You (the Marketing Manager) can then analyze the data — even while the presentation is being given — and decide to send back video 1 to your design team to optimize.

For example, the prospect never finishes the video and you realize that it’s too long, so you can cut the time down to get to the point quicker.

In return, you get real, user driven, valuable data that’ll give you insights unlike traditional marketing like:

  • How to improve marketing collaterals
  • Which are the best sales reps
  • What the sales forecast looks like for next month
  • Which customers are the most valuable
  • And how to improve your customer retention

 

In other words...

Why aren’t you implementing a Closed Loop Marketing for your business?

Cyclosee makes it easy to get started and better serve your customers to generate revenue.

 

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